Mumma Jii has launched a new range of Indian savoury snacks and sweet treats to the UK market.
Available via global food importer and distributor Empire Bespoke Foods, the range (rrp: £1.29 - £1.99) is made to authentic recipes inspired by traditional home kitchens.
The range comprises:
· Khakhra – thin roasted, large savoury wholewheat crackers in 10 flavours
· Bhakri – thick, crispy wheat flatbreads (five flavours), perfect with pickles
· Rusks – extra crunchy, perfect for dipping (six flavours)
· Cookies in seven flavours including Coconut, Cashew and Salted
· Makhaniya and Nankhatai cookies – rich, buttery biscuits
· Khari – light and buttery puff pastries (nine flavours)
· Cream rolls in six flavours including Butterscotch, Pineapple and Vanilla
“The Mumma Jii name, which comes from the Hindi word for ‘mother’ with the accent on ‘Jii’ for respect, is deeply rooted in India’s bakery heritage and represents the very best of traditional home-cooked snacks, family favourites and truly authentic flavours,” said Akash Mittal, brand manager at Empire Bespoke Foods. “We’re delighted that these popular products are now available in the UK as each brings something fresh, different and very appealing to both the sweet and savoury aisles.
“We’re sure they’re going to be very popular both with existing Mumma Jii fans and with consumers discovering them for the first time!”
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