Mug Shot targets women with new campaign

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Instant snack brand Mug Shot is stirring things up with a new £1m marketing campaign which will target female office workers and busy stay at home mums from 29 May 2018. The campaign, titled ‘Stir Things Up With a Mug Shot”, will run until the end of June.

The campaign will sit across a variety of channels including TV and Radio advertising, out of home, digital, social media, shopper marketing and PR.

The first of two comical TV ads will be shown tonight (29 May) during Emmerdale. A number of additional high profile TV slots including Britain’s Got Talent have also been secured. Two scripts have been developed for radio. Social media advertising will target Facebook and Instagram users and an out of home digital six sheet campaign will be displayed at key retail sites.

Owned by branded food manufacturer Symington’s, Mug Shot is available in 18 flavours. Each of the flavours is low in fat and ready in under five minutes. This combination of taste, convenience and health credentials make Mug Shot perfect for those looking for a tasty, guilt free snack.

Mike Benton, head of snacking business unit at brand owners Symington’s, said: “Mug Shot has enjoyed a really strong performance and is currently worth an impressive £45m. With this £1M investment, we’re looking to grow brand awareness and national penetration through targeting key work and home occasions.

“The ultimate ambition for Mug Shot is to become the number one instant snack choice and we’re confident that this new campaign will help us achieve this goal. Being on TV is hugely exciting for any brand, and we’re looking forward to seeing the results in the coming months. The creative team have really captured the essence of the brand and with a great programme of additional support planned, we’re sure the campaign will resonate with our core target audience.”

 

 

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