Monster Juiced Rio Punch

Coca-Cola Europacific Partners (CCEP) has grown its Monster Juiced range with the addition of Monster Juiced Rio Punch.

Monster Juiced Rio Punch is available from 27 January in plain and price-marked single 500ml cans, and four-can multipacks. The new liquid combines the Monster Energy blend with a unique tropical combo of exotic flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.

The can design features the green and yellow of the country’s flag and references to the capital including carnival motifs and a visual of Christ the Redemeer. Convenience retailers can request Monster Juiced Rio Punch POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.

Rio Punch joins the nine-strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch and Bad Apple.

Helen Kerr, associate director of commercial development at Coca-Cola Europacific Partners GB, said: “Over the past year, Monster has driven more than half of innovation sales in energy drinks – adding an impressive £84.7m in value to the category. Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1% in value and growing faster than both the flavoured energy segment and the total energy category. Every year our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US, will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”