Leading UK popcorn brand Metcalfe’s and video-on-demand service Rakuten TV have joined forces for a new consumer campaign  across promotional packs of Metcalfe’s impulse and sharing range.

Running throughout the autumn, the promotion will give consumers film codes for Rakuten’s video-on-demand service and can be claimed using a dedicated website.

The on pack promotion is designed to grab the attention of consumers with a cinema-themed design and prompt consumers to get involved in the cinema occasion.

The offer will run across each flavour of the Metcalfe’s skinny range, which includes the newly launched Sweet Chilli flavour, alongside Sweet ‘n’ Salt, Salted Caramel, Cinema Sweet and Sea Salt.  

All flavours in the range are veggie-friendly, gluten-free (except Salted Caramel), under 100 calories per serving and made with no artificial flavours or colourings.

The Metcalfe’s skinny popcorn range is available to Nisa and Spar retailers as well as independents, petrol forecourts and wholesalers.