Popcorn brand Metcalfe’s Skinny has revealed its first new seasoning launch for 2017 - salted caramel.
The new salted caramel flavour is being launched in sharing and impulse packs and capitalises on the popular “sweet and savoury” trend, but with 30% less saturated fat than typical salted caramel popcorn available on the market.
Also, the updated packaging design, which was introduced on Metcalfe’s skinny popcorn at the end of last year, will be rolled out across the extended Metcalfe’s range of popcorn crisps, popcorn thins and ricecakes.
The updated look will be rolling out across the range of Metcalfe’s Popcorn Crisps, Popcorn Thins, Popcorn Thins Minis and Ricecakes.
Andy Verney, head of impulse, said: “Recent trends indicate a rise in consumer demand for sweet & savoury flavours and lighter, better-for-you snacks so we’re excited about Salted Caramel - a product that ticks both boxes. We’re also pleased to extend the updated packaging design across the range which provides much more impact and successfully brings Metcalfe’s lighter brand personality to life.”