Mentos has announced the return of its successful ‘Say Hello’ campaign for 2018.
With a limited edition run of packs, Mentos will once again encourage consumers to bond, but this time over sweets printed with the brand’s bespoke ‘emoticons’.
Rather than using the emojis online, Mentos is encouraging people to step away from their smartphones and share them in the real world.
The brand has designed 22 of its own quirky characters, which are waiting to be discovered inside each special pack.
Mark Roberts, trade marketing manager UK at Perfetti Van Melle, said: “Mentos is a top ten confectionery brand in the UK and we pride ourselves on bringing people together. Last year’s campaign proved a huge success, so it was a no brainer to bring it back for 2018, this time centred on language we all use – emoticons
“Our supporting £2.5m media campaign, which includes widespread advertising and POS, will ensure we maximise our reach and get the nation sharing Mentos.”
The limited-edition candies will be featured in the best-selling Mentos mint and fruit single rolls, along with multipacks and will arrive in the UK from August.