McVitie’s has announced the re-launch of its on-the-go range with new ‘two for £1’ pricemarked packs (PMPs).
The re-launch is part of the United Biscuits (UB) brand’s on-going commitment to providing retailers and consumers with on-the-go snacks at affordable prices. The range of PMPs covers three variants; McVitie’s chocolate Hobnobs slices, McVitie’s milk chocolate digestive slices and McVitie’s digestive caramel millionaire slices.
The re-launch will also be accompanied by the introduction of a new smaller case size with a longer shelf life, replacing all previous 24 and 18 pack cases with a new 12 pack case size.
The range’s packaging has also been re-vamped under the McVitie’s Masterbrand with a permanent multi-buy available on its three top SKUs including McVitie’s chocolate digestive slices, McVitie’s digestive caramel slices and McVitie’s chocolate Hobnobs flapjacks, available in stores from July 11.
Claire Hooper, senior brand manager of McVitie’s cake company, said: “We see this re-launch as an opportunity for us to continue growing in the cake on-the-go category, so that consumers can enjoy our products in conveniently packed sizes when out and about, as well as at home.”
The McVitie’s on-the-go range includes:
McVitie’s Hobnob chocolate flapjacks, 59g RRP (2 for £1)
McVitie’s chocolate digestive slices, 54g RRP (2 for £1)
McVitie’s digestive caramel millionaire slices, 51g RRP (2 for £1)
McVitie’s Hobnob chocolate flapjacks, 59g RRP (£1)
McVitie’s Hobnob oaty flapjacks, 66g RRP (£1)
McVitie’s chocolate digestive slices, 54g RRP (£1)
McVitie’s digestive caramel millionaire slices, 51g RRP (£1)
McVitie’s oats and syrup flapjack, 60g RRP (£1)
McVitie’s oats and fruit flapjack, 74g RRP (£1)