McVitie’s is extending its Digestives Caramel range with two new flavours; Banoffee Caramel and Coffee Caramel.

The launch marks the brand’s commitment to tap into the ‘evening treat’ consumption moment, currently making up 7% of all snacking occasions.

Rolling out across grocery and convenience from May, the new variants with their modern packaging has a forecasted RSV of £7m and will be supported by a PR and social media campaign. The existing McVitie’s Chocolate Digestives Caramels range including the Classic Caramel flavour will also have a new and improved pack design, giving the product a more premium look and feel.