Coffee maker Lavazza is bringing the magic of cinema to the daily coffee ritual with the announcement of Family Blend, and has utilised some big Hollywood names for it.
Directed by emerging filmmaker and actress Francesca Scorsese, the new five-episode mini-series of short-form content will be released monthly on the brand’s and participants’ global channels.
It stars acclaimed by Academy Award-winning director Martin Scorsese alongside his daughter. The result is an “intimate yet internationally resonant narrative,” Lavazza said, and also includes performances from Hollywood star, Jason Biggs.
Family Blend brings Lavazza’s communication platform, Pleasure Makes Us Human, to life through “genuine storytelling, where coffee is celebrated as the ultimate daily ritual capable of connecting different stories and sparking creativity.”
Carlo Colpo, CMO of the Lavazza Group, said “The Family Blend series shows how coffee acts as a universal bridge, bringing together different stories and creative visions.
“With this project, we’re thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. Through this mini-series, we strengthen our brand’s global relevance while continuing to explore creative territories that engage and inspire new generations.”
The first episode will air on 22 July, following the trailer on Lavazza’s digital channels including its websites and newsletters, as well as on YouTube and Amazon Brand Store.
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