McCoy’s Epic Eats range gets PMP format

KP Snacks has expanded its McCoy’s Epic Eats range with the launch of Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format.

This follows the roll-out of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks earlier this year.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are non-HFSS and contain 45% less salt than standard potato crisps on average.

Trading director at KP Snacks Matt Collins said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range. Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”