Maynards Bassetts is set for a summer of silliness with the introduction of its latest on-pack promotion, giving shoppers the chance to win one of 8,001 prizes.
Kicking from this month until 31 August 2019, the activity will run across Maynards’ core bags (Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix, Midget Gems) and newer lines (Soft Jellies Wild Safari, Wine Gums Mocktails, Wine Gums Tangy) in a mix of 160g, 165g, 190g and 400g formats.
All products included in the promotion will be labelled with a promotional flash, and prizes featured in the campaign included designer sunglasses, wireless speakers and trainers. Shoppers also have the opportunity to win a day of ‘silly fun’ with tickets to visit one of various attractions across the UK
To be in with a chance of winning, customers must purchase any participating product and enter the unique code inside the pack on www.summerofsillyfun.com to find out if they are an instant winner.
Anna Ulrich, brand manager for joyful candy at Mondelēz International, said: “We’re really excited to launch this new promotion, focusing on a wide range of Maynards Bassetts products and offering consumers the chance to win a range of great prizes. We hope this will continue to drive the relevance of Maynards Bassetts with shoppers, especially among younger adults.
“This campaign taps into the playful fun side of the brand. Summer is already a great time for candy sales, so this exciting promotion is sure to help drive retailers’ sales in this segment.”