Wholesaler Booker is launching its annual Wine & Cocktail Festival across its symbol groups this summer, giving retailers access to “exclusive promotions, exciting new product launches and strong value across some of the UK’s fastest-growing drinks categories,” it said.
Running for seven weeks from 20 July, the festivals span a Premier Wine Festival, which will will focus exclusively on wine, while Londis and Budgens retailers will benefit from an expanded Cocktail Festival, capitalising on the growing consumer demand for convenient at-home serves during the summer.
The Wine Festival features a carefully curated range designed to deliver a compelling Good, Better, Best offering across a variety of price points and brands, supported by strong multi-buy promotions.
The festival also showcases a number of premium and exclusive products, including Group Exclusives and First to Market launches such as Wairau Cove, alongside premium favourites including Kylie Rosé, Brancott Estate Flight Sauvignon Blanc, Porta 6 Lisboa Red and Alamos City Malbec.
The Londis and Budgens dedicated Cocktail Festival features a wide range of ready-to-drink cocktails, spirits and cocktail essentials, with “exclusive products, value-driven promotions and on-trend innovation,” Booker said.
Martyn Parkinson, retail sales director, said: “Our festivals continue to give retailers an excellent opportunity to drive footfall and increase basket spend during the busy summer trading period. By combining great value promotions with exciting innovation and exclusive products, we’re helping our retailers offer shoppers an outstanding drinks range that caters for every occasion.”
James Davis, head of wine at Booker, added: “We’ve built this year’s Wine Festival around quality, choice and innovation. Alongside well-loved bestselling brands, we’ve introduced some exclusive and premium wines, including exciting first-to-market launches and award-winning products.”
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