Malibu is extending its ready to drink (RTD) range with the introduction of a new fizzy pink lemonade and rum can.
The new product: Malibu Fizzy Pink Lemonade (5% ABV) is a sparkling blend of fizzy pink lemonade and coconut, with the distinctive character of Malibu Caribbean rum.
Pernod Ricard UK marketing director, Philip Ainsworth, said: “The power of pink continues to influence alcoholic drinks innovation, crossing category, generational and gender boundaries. Summer is a key time for the Malibu brand as its target consumer looks for Instagrammable, sweet, yet refreshing drinks to enjoy during social occasions.”
Malibu Fizzy Pink Lemonade (250ml cans) is available now with an rrp of £1.80 each.