Lucozade Zero cans

Lucozade Zero will be made available in a 330ml can format.

Both Lucozade Zero Tropical and Lucozade Zero Pink Lemonade, will be available in April in 330ml cans, price-marked at 65p.

The new format will be supported by a marketing campaign including outdoor advertising, PR, digital and social media advertising, which will go live in the summer.

The launch of the new Lucozade Zero format range also aims to tap into the growth in popularity of cans. They are the second largest format in soft drinks, with sales growing by 17% (IRI).

Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble said: “Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.

“With sales of 330ml cans growing by 17%(IRI), sales of low and no sugar drinks rising year-on-year, and a clear desire from shoppers for new flavours – one in three shoppers would buy more Lucozade Zero if a new flavour was available – this new 330ml can range is the perfect launch for this time.”