Lucozade Sport has unveiled new limited edition bottles as part of the brand’s partnership with the England Lionesses (women’s football team).
The launch of the new designs coincide with Lucozade Sport’s new £2m marketing campaign, which includes TV, digital, social, outdoor and in-store activity, to help retailers make the most of this year’s summer of sport and support the Lionesses during the FIFA Women’s World Cup 2019.
Available now across the brand’s Orange and Raspberry 500ml and 4-pack formats, the new bottles will hero England stars Steph Houghton and Nikita Parris to drive stand-out on shelf and create in-store excitement.
Claire Keaveny, head of marketing for Lucozade Sport at Lucozade Ribena Suntory (LRS), said: “Lucozade Sport has a long-standing heritage with football, so we couldn’t be prouder to be supporting the England’s Lionesses as they head towards their journey in France this summer.
“We know what a large sales driver this will be for retailers – last year’s summer of football boosted Lucozade Sport sales by 32% (IRI, MarketPlace, GB, latest rolling 13 weeks data ending 26 Aug 2018) – so retailers should stock up on the special-edition Orange & Raspberry packs ahead of the tournament to make the most of this opportunity.”