Coca-Cola refreshes Supercan range to build on Superfan success

Coca-Cola Europacific Partners (CCEP) is helping retailers capitalise on the return of the Premier League this month with a refreshed 500ml Coca-Cola Supercan range, alongside the launch of The Club loyalty platform to encourage repeat purchase.

Following the successful launch of the Supercan earlier this year, the latest activity builds on the momentum of Coca-Cola’s Superfan promotion, giving shoppers even more reasons to pick one up throughout football season and helping retailers generate excitement in-store.

As the Official Soft Drinks Partner of the Premier League, the brand is bringing back the promotion as part of the new Taste Every Second campaign. Running until 31 October, the activity spans Coca-Cola Original Taste, Zero Sugar, Diet Coke and, for the first time, Coca-Cola Cherry in the 500ml format.

Available at an RRP of £1.95, every promotional can features a code beneath the ring-pull. Shoppers can scan the on-pack QR code and enter their code in the Coca-Cola app to join The Club, collect Club Points and unlock rewards.

The 500ml Supercan offers double the points of a standard 500ml Coca-Cola pack, making it the fastest route to rewards. Shoppers can use their points to enter instant win draws or save them for rewards from the wider loyalty prize pool.

Prizes include Premier League hospitality tickets, VIP stadium tours, opportunities to watch a match with a club legend, play on the pitch and meet current players, as well as merchandise, digital vouchers and Sky Sports packages.

The Club will also support future Coca-Cola campaigns, seasonal moments and shopper occasions, giving retailers more opportunities to engage shoppers and drive category growth.

In-store theatre

Free POS materials are available via MyCCEP.com to help retailers create theatre in-store, drive standout and bring both the 500ml pack size and refreshed Superfan promotion to life.

Rob Yeomans, vice president, commercial development at CCEP GB, said: “The response to the Supercan has been fantastic since its launch earlier this year and we’re excited to build on that success ahead of the new Premier League season.

“The Club also marks an important evolution in how we engage shoppers with the Coca-Cola portfolio. By bringing our rewards activity into one platform, we’re creating a more consistent experience for shoppers and giving retailers a scalable mechanic that can support multiple campaigns and occasions.

“Football is one of the biggest sales-driving occasions for soft drinks, while football-watching households are more likely to enjoy soft drinks during matches. By combining this opportunity with our refreshed Supercan range, exclusive rewards and significant marketing investment, we’re helping retailers create standout displays, drive impulse purchases and maximise sales throughout the footballing season.”