Hula Hoops new packaging

KP Snacks has rolled out new packaging across its entire range of Hula Hoops.

This follows the brand hitting the impressive £150m milestone earlier this year.

Rolling out from December, the new Hula Hoops packaging features vibrant colours, sharp graphics and bold patterns. The design and colours “look to engage and disrupt shoppers, hinting at bold and tasty flavours that can be found within each pack”.

Brand manager at KP Snacks John McDougall said: “Hula Hoops is an iconic brand and continues to be a dominant player in the CSN category, having recently surpassed the £150m RSV milestone. We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”