KP Snacks launches Popchips Veg Vibes

KP Snacks’ Popchips has launched a new range, Veg Vibes.

The new light and crunchy snack made of chickpea, rice, and sweet potato is launching in two flavours, Sriracha and Sea Salt & Balsamic Vinegar.

Popchips Veg Vibes will be available in 85g sharing and 23g singles formats and have been created to drive greater penetration of Popchips and drive appeal amongst younger and more health-conscious shoppers.

The brand recently debuted on TV for the first time with a £2.3m marketing investment.

Marketing controller at KP Snacks Zoe Cashin-Howe said: “This is our second biggest initiative of 2021 for Popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it.

“We know that a snack should taste great and be made of the good stuff, so we’ve used intense flavours to make this vegetable-based snack truly pop. We look forward to introducing this highly differentiated product and seeing our ‘Better for You’ range grow.”