Soreen is introducing £1.99 pricemarked packs (PMPs) across its best-selling Lunchbox Loaves Malt and Banana variants to help convenience retailers meet shopper demand for clear price transparency.
The new launch has been designed to help convenience retailers convert top-up and impulse missions more effectively through prominent, on-pack pricing, Soreen said.
The PMPs also feature a fresher-for-longer recipe designed to help retailers reduce wastage and sustain a stronger rate of sale.
Liz Jacobs, MD at Soreen, said: “Clear, trusted value cues on shelf really matter. By bringing Lunchbox Loaves into a dedicated £1.99 PMP, we’re listening to convenience retailers and giving them a simple and effective way to reassure shoppers on price and encourage fast, confident purchases, helping to drive repeat impulse sales.”
The news builds on the relaunch of Lunchbox Loaves earlier this year, which saw the range reformulated and the pack design updated to feature a prominent ‘Source of Iron’ claim flash. It was backed by a significant marketing investment, including a £2m ATL campaign across TV and BVOD.
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