The Despicable Me Minions licence is returning to the Kinder Surprise range this month, with seven new toys up for grabs.
The special edition eggs each feature a unique Minion character and are designed to spark kids’ imagination with an around the world theme. The line-up will also be supported by a £2m marketing investment in the run-up to Easter.
Levi Boorer, customer development director for brand owner Ferrero UK & Ireland, said: “Minions has been the best ever performing licence for Kinder Surprise to date. The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of +30% . With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.”
“We’d urge retailers to get behind the popular limited edition range in-store. We’ll be offering bespoke display solutions on our retailer hub, www.yourperfectstore.com. We also proudly celebrated Kinder’s 50th birthday last year and look forward to sharing new news for the brand in the coming months.”
The Kinder Surprise Minions eggs are available to independent retailers now in two sizes: standard 20g or larger 100g packs (rrp 86p and £6.35 respectively).