Ferrero is giving one lucky retailer the chance to win a £4,000 festive store makeover, as part of its latest retailer competition.
To enter the competition, retailers must be members of the Ferrero trade hub, Your Perfect Store, which gives c-stores access to bespoke competitions, tailored POS, as well as the chance to be selected as ’Retailer of the Month’.
The makeover prize is designed to bring the community together to celebrate the festive period, and Ferrero will work with the winning store to tailor the transformation to suit local shoppers.
Levi Boorer, customer development director for Ferrero, said: “We know how hard retailers work throughout the year and this competition is our way of giving something back to them and their local community. As documented year-on-year in the ACS Local Shop Report, the convenience store is one of the top three outlets to have the most positive impact on the local area. Through this latest campaign, we want to not only help the winning Your Perfect Store member to drive sales in the lead-up to Christmas, but also enhance community spirit with a few surprises to delight their customers.”
The winner of the last Ferrero store makeover, Pankkaj Sodha, owner of Sweet Selection in Liverpool Street, added: “New customers entered the shop that we hadn’t seen before, all commenting on how wonderful the window display looked. This resulted in new shoppers and a bigger sales opportunity for Sweet Selection.”
In addition to the store makeover, the winner will also receive three cases of Ferrero Rocher and three cases of Grand Rocher.
The competition is open now until November 25. To enter, retailers can visit: www.yourperfectstore.co.uk/members-area.