Ferrero is helping the nation to get fashion ready this summer with a new on-pack promotion for its Raffaello brand.
Shoppers are being encouraged to enter the “Celebrate Summer In Style” competition for a chance to win an overnight stay in London and a £1,500 shopping experience for three people, redeemable in both Westfield London shopping centres.
A total of nine grand prizes are on offer, three per month from June, and 120 £25 ASOS vouchers will be given away as runner-up prizes.
Levi Boorer, customer development director at Ferrero UK & Ireland, said: “Raffaello continues to grow year-on-year +25%[Nielsen, Total Coverage, MAT to 31.03.181] driven by distribution gains across our all-year-round portfolio and the introduction of incremental smaller token gifting formats.
“The ’Celebrate Summer in Style’ on-pack promotion will showcase Raffaello’s relevance all-year-round and celebrate the brand positioning of bringing friends together, in a way that resonates with consumers.”
To enter the promotion, consumers can purchase a promotional pack of Raffaello or go directly to the brand’s microsite, where they will be invited to answer a competition question. Each response will be entered into a monthly prize draw across June, July and August. The site will be advertised online through social media, as well as through digital press publications.
Retailers can further support the on-pack promotion with bespoke in-store displays, which can be ordered on Ferrero’s dedicated trade website.
The campaign will run across the Raffaello T15 and T24 formats (rrp £4.39 and £6.42 respectively) throughout the summer.