Kepak Convenience Foods is investing £1.5m in a new national TV campaign for Rustlers.

The 30-second commerical, which runs from 3 February to 9 March, focuses on satisfying your “Hunger Monkey” by having a Rustlers snack. The ad marks a new target demographic for the brand as it is targetted at 16 to 34-year-old men and women rather than just 16 to 24-year-old men. The TV campaign will be supported by social media activity throughout 2014 as the brand seeks to grow the Hot, Quick & Tasty category over the course of the year.