Kenco is looking to attract a younger audience with the launch of Kenco Matcha Latte and Kenco Espresso Concentrate.
Available in Unsweetened, Mocha and Caramel variants, the Kenco Espresso Concentrate looks to build on the rapid growth in iced coffee occasions, particularly among younger consumers, allowing them to customise café‑style drinks in the comfort of their own kitchen. Allegra research found that iced lattes are now more popular than cappuccinos out of home, and younger drinkers are increasingly experimental with flavours and formats. Kenco Espresso Concentrate is designed to tap into this behaviour, offering a flexible, easy‑to‑use solution that can be served over ice in the summer or enjoyed hot in the cooler months.
Kenco is also introducing Kenco Matcha Latte, available in Vanilla and Strawberry variants. Consumers simply add hot or cold water for a smooth, frothy matcha latte in seconds. This launch is significant as it marks Kenco’s expansion into rapidly growing coffee adjacencies and its debut into matcha.
Kenco Matcha Latte come in a pack of eight sachets, each 20.3g, with an RRP of £2.99. Kenco Espresso Concentrate (485ml) has an RRP of £5. Kenco Matcha Latte will be supported with a social focused campaign, going live from 10 June for three weeks. Kenco Espresso Concentrate will be supported with an ATL campaign across YouTube, social media and in-store activations from 22 June running for eight weeks.
Maria Kabalyk, head of category & shopper at Jacobs Douwe Egberts Peet’s, UK&IE, said: “Shoppers’ expectations of the coffee aisle are evolving fast. They are looking for more choice in formats, flavours and ways to enjoy iced and hot drinks at home, without compromising on quality or convenience. By bringing Kenco Matcha Latte and Kenco Espresso Concentrate to market, we’re investing in the long‑term health of the category - creating new reasons to buy, new occasions and new ways for shoppers to trade up. These launches respond directly to what we’re seeing in shopper behaviour as well as what the next generation of coffee drinkers what from their brews and will help retailers capture additional value by keeping the fixture relevant and exciting for both existing shoppers and those discovering these drinks for the first time.”
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