Cereal and snacks giant Kellogg’s UK has announced a new target to reduce organic waste over the next 10 years.

cereal breakfast

By 2030, the Manchester-based company is aiming to cut organic waste – which includes food waste - by 50% as part of its global ‘Better Days’ corporate commitment to reduce its impact on the planet.

Chris Silcock, head of Kellogg’s UK, explained: “Our goal is to always prevent waste occurring in the first place.  That’s why today we are saying we are going to reduce the amount of organic waste we produce by half.  We are investing in training and new processes to help make this happen and is our top priority.

“Where we do create food waste which is edible and safe to donate, we are committed to putting this to good use and helping to feed people. That’s why we’ll continue to donate as much of this as possible to organisations like food banks and community feeding schemes. Where we can’t donate food, we will find new innovative ways to use it, like using it as ingredients in other foods or selling it to breweries who can turn it into beer.”

Silcock added: “Only after these possibilities are exhausted will we consider sending organic food waste to animal feed or to make energy.  That’s because we believe, where possible, food waste which is safe to donate should be used to help feed people in need. Where it is still edible but not completely perfect we are committed to exploring innovative food and drink based alternatives.”

Kellogg’s new target on waste will apply to all food produced by the company including its Special K and Coco Pops cereals as well as its range of cereal snack bars and Pringles.