Philip Morris has unveiled LEVIA - a range of zero tobacco flavoured nicotine sticks created exclusively for its IQOS ILUMA range.
LEVIA expands PML’s growing portfolio of smoke-free alternatives, offering adult nicotine users a new zero tobacco option with a “flavourful nicotine experience”.
The range has been developed to meet the needs of flavour-seeking adult users, particularly those looking for variety and a differentiated experience beyond traditional heat-not-burn products.
The initial LEVIA line-up will feature four variants, including Deep Mint and three capsule-based flavours: Strawberry with Watermelon Pearl, Citrus with Peppermint Pearl, and Blueberry with Strawberry Pearl (RRP: £5).
Head of IQOS for PML, Anthony Loinsard, said: “LEVIA represents an exciting step forward in expanding our smoke-free portfolio. By offering a zero tobacco, flavour-driven experience, we can better meet the evolving preferences of adult nicotine users, particularly those seeking more variety. With its innovative capsule technology and accessible price point, LEVIA has the potential to play a key role in accelerating the shift away from cigarettes.”
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