Powerade Berry & Tropical and Powerade Golden Mango - 500ml

Coca-Cola Europacific Partners (CCEP) has added Powerade Golden Mango to its line-up.

Powerade also has a new packaging design to drive standout on shelf and greater readability of the product claims which include – Bold Hydration for Body & Mind.

As part of Coca-Cola’s official partnerships with UEFA EURO 2024 and the Olympic Games Paris 2024, the Powerade brand will be front of mind with consumers. The rings featured on-packs of Powerade Golden Mango create a strong visual connection to the Olympic Games this summer.

Convenience retailers can also request POS materials via My.CCEP.com to help bring the launch to life in-store.

Rob Yeomans, Vice President Commercial Development at Coca-Cola Europacific Partners GB, said: ““Powerade has huge potential, particularly with active lifestyles high on many consumers’ agendas and the sports sub-category doing so well within wider soft drinks. We hope that the new look and innovation will really excite our consumers and we look forward to seeing how retailers get behind the brand in store.”