Jimmy's PMP

Jimmy’s Iced Coffee is expanding its SlimCan range with a 250ml price marked pack format. Rolling out exclusively across the convenience and impulse channel, the new format will include Jimmy’s Original, Mocha, Caramel and Strong flavours, with a £1.39 price on pack.

Jimmy’s Iced Coffee is HFSS compliant, ethically sourced using Rainforest Alliance certified coffee and recyclable, so it is suitable for promotion at store entrances and checkouts.

Britvic’s retail commercial director in Great Britain Ben Parker said: “We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price marked packs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value driven products is essential in the current landscape.”