Functional drinks brand TRIP has launched its first ever TV campaign.

The multi-million-pound move aims to boost brand awareness nationwide across its full range, including its CBD drinks and newly-launched Mindful Blend drinks range.

The campaign will also run across Meta, TikTok, digital display, and through influencer content, coinciding with the seasonal uplift in soft drinks sales.

Since 2019, TRIP’s mission has been to help millions of people find calm, and its first TV campaign hopes to encourage viewers to do just that.

Olivia Ferdi co-founder of TRIP said: Having introduced tens of millions of men and women to TRIP, the launch of our first ever TV campaign marks a hugely exciting milestone as we continue to help the nation find its calm in the daily chaos. As category creators championing functional ingredients in the mainstream, we’re delighted to make our debut on TV in front of households nationwide. Launching in this iconic format marks a very powerful shift in the conversation around wellbeing for customers and our generation’s needs.”

The launch of the campaign follows the brand’s recent news that it broke records by topping 15 years of Alantra’s Fast 50 list of the fastest-growing UK food and drink brands.