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Shaken Udder has launched a new marketing campaign that showcases the brand’s core range of on-the-go 330ml milkshakes.

The multi-million-pound media campaign includes four weeks of OOH advertising and hopes to reach 35 million adults, as well as digital marketing, social media marketing, influencer marketing, sampling and retailer activation throughout the summer.  

Jo Abram marketing director at Shaken Udder said: “Our adult lives are packed full of ‘grown-up-isms’ that can make life feel quite heavy.  We want to sprinkle a bit of Shaken Udder positivity and playfulness into grown-ups’ everyday lives through a light-hearted advertising campaign that reminds people not to take certain aspects of life too seriously. After all, you can’t take life too seriously when you’re drinking a Shaken Udder.”

Shaken Udder is now the second most popular flavoured milkshake brand in the UK and the number one premium milkshake brand, according to Nielsen Discover.

Additionally, Nielsen Discover found that the brand is worth £30.5 million in retail sales value and has grown ahead of the category at +26% year over year.

The milkshakes come in seven flavours and are made with ingredients including Belgian chocolate and strawberries, and contain no artificial colours, flavours or preservatives. 

They are also gluten-free, contain less than 5% added sugar and are suitable for vegetarians.