Pernod Ricard UK has launched a new, high-impact advertising campaign for Jacob's Creek to push the brand over the festive season. 

'True Character' forms part of a significant new marketing campaign for Jacob's Creek which will be rolled out throughout 2010.

The company says the campaign reinforces the brand's credentials as a premium yet unpretentious wine brand. TV ads will run throughout December around popular programmes such as CSI, F-Word, Coronation Street and new drama Mr Eleven, and are expected to reach 10 million adults.

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