Pernod Ricard UK has introduced an Absolut Vodka Original and Absolut pears miniature pack to its Naturals range.
The trial pack includes 70cl serves of both variants, and is shaped to resemble the Absolut bottle. It is released in conjunction with the 'manifesto' TV ad campaign. The Absolut Naturals range has nine variants.
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.