Pernod Ricard UK has launched a limited-edition silver bottle of Jameson to celebrate St Patrick's Day. The silver sleeve has eye-catching detail and embellishment along the base and bottle neck to give a modern twist to the brand's Irish heritage.

Just over 9,000 bottles are being distributed throughout the trade. The launch is backed by advertising in men's lifestyle magazine ShortList.

rrp: £16.49

tel: 0208 538 4484