DIAGEO GB has launched a Christmas and winter awareness campaign for Baileys Irish Cream.

● It urges consumers to 'Listen to Your Lips', using images of lips to evoke the sensual pleasure of Baileys.

● 'Listen To Your Lips' is part of a £25m global investment for Baileys by Diageo, which includes TV, print and outdoor advertising.

● The campaign will be supported by in-store sampling targeting more than 420,000 consumers, beginning at the start of December.

● Point-of-sale material will be available to independents including freestanding display units, shelf barkers, wobblers and posters.

● Diageo expects the campaign to drive growth for the next three years.

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