Barr Soft Drinks is aiming to drive retail sales this summer with its biggest ever on-pack promotion for its Irn-Bru brand, giving consumers the opportunity to win thousands of summer prizes.


The Bru-Nanza campaign will run throughout July and August, offering consumers the chance to win Irn-Bru branded items including giant Bru-Nicorn lilos, beach towels, fanny packs, beach balls and can coolers.

The activity will run across a number of Irn-Bru plain and pricemarked packs including regular and XTRA variants in 500ml and 2ltr bottles and 8 x 330ml multipack cans.