Healthy juice-based drinks iPRO Hydrate - Student Edition are rolling out to Blakemore and Central England Co-op next month. The 330ml caffeine- and stimulant-free drink comes in Berry Mix, Mango and Sour Cherry flavours, and has an rrp of 99p.
Containing zero added sugar and no artificial sweeteners, colours or flavours, the vegan friendly drinks are school compliant and contribute one of your five a day.
In compliance with the company’s sustainability policies, iPRO Hydrate – Student Edition packaging is 100% recyclable.
Meanwhile, the iPRO Hydrate – Wellness Edition range of drinks has launched into Euro Garages. Head of convenience retail – central buying, Junaid Manjra, said: “iPRO Hydrate – Wellness drinks are a welcome addition to our stores, offering our customers a healthy choice of hydration. We are delighted to partner with a leading drinks brand such as iPRO who also share Euro Garage’s vision of supporting local communities and are committed to improving the nation’s health and wellbeing.”
The brand has also announced a three-year partnership with Revolution Esports, which will see the joint development of a series of educational content designed to inform esports talent of the benefits of healthy hydration and its impact on performance.
iPRO will also form a key part of Revolution Esports hubs across the UK with each housing an iPRO Hydrate lounge area.