Hovis has relaunched its limited-edition ‘Ho Ho Hovis’ seasonal pack designs.
The festive packaging features across its core Hovis Soft White 800g range (RRP: £1.15), including medium, thick, and extra thick variants.
The seasonal activation aims to capture consumer attention during the crucial pre-Christmas trading period, said Hovis.
Social media activity would support the launch, including opportunities for consumers to win branded seasonal merchandise.
Mark Brown, chief marketing officer at Hovis, said: “White bread remains the most popular choice for UK households with the highest household penetration levels of any type of pre-packaged bread, and Hovis Soft White is a trusted favourite.
“This limited-edition packaging is a unique way for us to bring some festive cheer to the bread fixture, making it an unmissable opportunity for retailers to drive incremental sales. The activation builds on the success of previous festive packaging designs and a highly engaged partnership with Netflix in 2024.”
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