Haribo is embracing ‘new-stalgia’ with the launch of Rhubarb & Custard Rolls in the convenience and impulse sector.
Available the introduction of 140g price-marked sharing bags, Rhubarb & Custard Rolls are inspired by retro sweet shop favourites, in a soft, chewy roll.
Its introduction follows the success of Haribo Nostalgix, and is specifically tailored to the convenience and impulse sector, where share bags are the dominant format.
Head of category at Haribo UK, Duncan Tyrrell, said: “Innovation is a key driver of growth in sugared confectionery, with shopper expectations in the sweets category evolving fast. We are incredibly excited to bring this launch to symbols and independents, tapping into the ‘new-stalgia’ trend, where shoppers want the joy and familiarity of the sweets they grew up with, but reimagined to deliver something new and interesting.
“By taking this Pick N Mix-favourite to market as a standalone share pack in a PMP format, we are helping retailers build shopper excitement, drive footfall and encourage impulse buys. In a challenging environment for retailers where the market can be volatile, bagged sweets stand out for their consistent appeal.”
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