The new fruitier Starmix now includes an apple flavoured green bear, a blackcurrant flavoured purple bear, and an apple and lemon flavoured ring, as well as the classic bear ring, egg, heart and cola bottle pieces.
The product is available in a variety of formats, including a £1 sharing bag, and rolls into wholesalers from February.
Claire James, trade marketing manager said: “Starmix has a huge following and there is a real love for the iconic shapes found in each bag. We’ve had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”
Reinforcing the need for change, she added that consumer testing had confirmed that there would be a considerable increase in shoppers intent to purchase, meaning these subtle updates could lead to further sweet success for the brand.