Haribo is expanding its Balla Bites range with the launch of new HARIBO Balla Bites Z!NG, rolling out in a 140g sharing bag, available in a £1.25 Price-Marked Pack (PMP).
Haribo Balla Bites Z!NG are fizzy, fruit-flavoured gums with a soft fondant centre. Each bag is packed with zingy flavours including strawberry, cherry, apple, and lemon and is also fully vegan.
Alongside this launch, HARIBO is bringing a twist to an iconic sweet with the introduction of Haribio Goldbears Sour, also available now in a 140g £1.25 PMP. Featuring the original Goldbears texture inside but with a tangy sour coating, they are available in six fruity flavours, pineapple, apple, strawberry, raspberry, orange, and lemon.
Duncan Tyrrell, head of category at Haribo UK, said: “Innovation is a key driver of growth in treats and sweets, with shopper expectations in the category evolving fast. Bolder, non-traditional flavours are bringing entirely new shoppers to the fixture while exciting our existing consumers. For C&I retailers, this represents a genuine opportunity to attract trend-led shoppers. We are incredibly excited to bring Haribo Balla Bites Z!NG and Goldbears Sour to consumers, tapping into the demand for new flavours and textures.
“Delivering these distinct taste profiles in a £1.25 PMP format is a proven way to capture immediate attention on shelf. It gives retailers the perfect tool to drive high-margin impulse purchases by giving shoppers exactly what they want, exciting variety and guaranteed value.”
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