Häagen-Dazs is to launch a super indulgent chocolate nut range for the festive season. The new flavours, Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelised Almond, are available now in tubs and mini cups.
Marketing manager at Häagen-Dazs UK Kat Jones said: “We’re always working hard to elevate the ice cream experience. Our new chocolate nut range will do just that thanks to its increased cocoa content and mix of roasted and caramelised nut inclusions which offer that extra touch of indulgence.
“We’ve had a fantastic response from our grocery customers, and we’re looking forward to hearing the consumer response. Luxury tubs are the biggest contributor to take home growth in convenience, up +£4.6m, and Häagen-Dazs is the fastest growing brand within this. This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down.”