Golden Wonder is to launch a new range of £1 PMP sharing crisps.
Available in three flavours - Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked Bacon – the variants are consumers’ preferred flavours.
Marketing director Matt Smith said: “Since launching our first Cheese & Onion crisps almost 60 years ago, Golden Wonder has been famous for fully-flavoured crisps. These latest flavours, exclusively available in £1 PMP packs, are the perfect way to upgrade any sharing occasion.”
Available in cash and carries from 26 September, the launch will be supported with a digital campaign, a national Share & Win competition and extensive trade marketing support.