RTD brand Hooch has added a peach variant to its range.
Peach Hooch is available from April, in 12-pack or 24-pack 440ml cans (RRP: £24.50 / £40.50) and 6-pack 70cl bottles (RRP: £18.50).
Containing 3.4% ABV, the launch comes as peach continues to gain momentum across the drinks industry, cementing its position as one of the fastest-rising flavours. According to NIQ data, in the off-trade alone, Peach RTDs are now worth £10.8m, with sales climbing +52.4% year-on-year to reach 4.1 million units at value up +42%.
The introduction of Peach Hooch comes on the heels of Cherry Hooch, which joined the range last year and also forms part of Hooch’s continued evolution of its 30th anniversary in 2025.
Senior brand manager at Hooch, Jacob Barrett, said: “Peach is one of the strongest performing flavours in the category right now, so it felt like a natural next step for the Hooch portfolio. Following the success of Cherry Hooch, we’ve seen firsthand how flavour innovation can drive incremental growth. Peach combines that in-demand, fruit-forward profile with our signature fizz to deliver a highly sessionable RTD that we’re confident will perform strongly across both on and off trade.”
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