Many shoppers think it’s important to support British farmers - and food to go brand Ginsters is getting behind that from this week.
The brand is underlining its ongoing commitment to the British farming industry with a range of new initiatives, following last week’s Back British Farming Day.
Life for farmers is already challenging, and ongoing support is even more crucial with this year’s extreme weather bringing more challenges, Gintsers said
Since announcing the long-term partnership with The Farming Community Network (FCN) in April, Ginsters support has enabled numerous initiatives for the farming community alongside the Brand’s rich history of British sourcing.
The brand has already created over 20 community events where farmers can come together and access support, as well as facilitating over 500 conversations with farmers when they need it.
In addition, over 150 farmers have been reached every month via the FCN helpline and local support.
Volunteering work
Ginsters colleagues have also contributed more than 200 hours of volunteering time working with FCN at events.
This ongoing support for FCN takes centre stage in the new Co-Op co-creation activation, launching in 1,000 Co-op stores nationwide this week.
With the key message, Supporting British Farmers to Farm Well, the activity is weighted towards rural areas, and will include fixture POS, digital till screens, in-store radio, front of store digital screens, pop ups and tear off talkers, driving crucial awareness of a charity that supports farmers, in the heart of the communities that they live in.
At the heart of the Co-op partnership, a Herefordshire store takeover has seen aisle stickers featuring tractor tread marks and a giant tractor cut out to grab shopper attention.
The support extends into the product range too, and its new Pasty launch is no exception. The new limited edition Ginsters Beef & Ale Pasty (RRP £2.25), is made with ingredients made possible by the efforts of British farmers.
The brand use locally grown vegetables from Hay Farm in Cornwall, just 17.5 miles from the bakery, where Ginsters sources over 16 tonnes of potatoes and four tonnes of onions every day to produce its best selling products.
The new Beef & Ale Pasty is no exception when it comes to local sourcing and is set to re-engage core Ginsters shoppers with a proper British classic and bring excitement and new news into the back of store Savoury Pastry range.
The new pasty is now available at Co-op and will be available across the market later this month.
Proud supports
Sarah Babb, marketing director at Ginsters, said: “We are proud to continue to raise awareness of The Farming Community Network and the work they do to support British Farming.
“Launching these new initiatives alongside Back British Farming Day this September underlines just how important it is to us to keep raising awareness.
“We know how hard farmers work, and the even tougher challenges they face after a long, hot summer, and we are committed to supporting the British farming industry through our long-term partnership with FCN and our creative awareness raising work like our Co-op partnership.”
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