Ginsters has teamed up with hot sauce brand Frank’s RedHot to create a new limited edition snack.
Frank’s Buffalo Chicken Pocket (RRSP £1.30) will be available for one year and is launching into Co-Op from 23 March and rolling out to Sainsbury’s, Tesco, Asda and One Stop during April and May.
Ginsters launched its handheld Pockets in March 2025 to capitalise on the desire for impulsivity in snacking.
This brand partnership will be supported with a £220k investment across social media, PR and shopper marketing, alongside social support from Frank’s across Instagram and Tiktok, helping to amplify launch content and drive engagement.
Ginsters marketing manager, Stephanie Allen, said: “A partnership between Britain’s Biggest Pastry Brand and the no.1 hot sauce brand in the world, Frank’s RedHot, is sure to get tastebuds tingling. Designed to be eaten cold on-the-go or heated in the air fryer for 7-10 minutes - our new Pockets deliver a satisfyingly convenient, pocket-sized pastry experience. Ginsters Pockets have already started making waves in the front of store snacking space, and we’re confident this exciting new collaboration will make real impact and attract new, younger, savoury pastry shoppers into the category.”
EMEA licensing lead at McCormick & Company, Elisha Reeson, added: “Our new partnership with Ginsters celebrates the perfect fusion of heat, flavour and pastry craft. By teaming up with the UK’s leading savoury pastry brand, Frank’s RedHot – the No.1 buffalo wing hot sauce, brings its iconic, flavour‑packed heat to a whole new snacking occasion. Together with Ginsters, we’re delivering a bold, taste-packed snack that’s set to excite shoppers and drive category growth.”
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