Six months since Ginsters launched its quick to heat Pastry Toastie, a new flavour is being added to the range, at the same time as its grocery distribution expands.
The new 130g BBQ Pulled Pork & Cheddar Pastry Toastie joins the three flavours that have been making waves expanding savoury pastry into the ‘micro snacking category’ since launching in October 2025.
Ginsters’ consumer research reveals that lunch is the second largest consumption occasion yet, it is the meal consumers struggle with the most. In a quest to develop the perfect lunch option, Ginsters found Brits choose speed over satisfaction, opting for boring sandwiches, soups and leftovers from the night before, when what they’re really looking for are quick and easy meals that are “tasty, satisfying, hot, great quality and affordable,” it said.
The new Toastie, like the rest of the range, has a crisp, golden baked pastry case with a savoury filling, using only 100% British meat, and can be quickly heated in the toaster in minutes for maximum flavour, with no mess or hassle.
Stephanie Allen, Ginsters marketing manager, said: “We look forward to continuing the expansion across retailers and adding more choice to the range with our new flavour.”
Expanded distribution for the range will see the existing Ginsters Pastry Toasties launch into the retailers including Co-op, Morrisons, One Stop, Nisa, Booker and more from this week.
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