Premium, self-serve milkshake brand F’real has seen a significant surge in One Stop stores installing a machine over the past six months. At the beginning of the year, just 10 One Stops had a F’real blender, but the figure now stands at 180.
The milkshakes launched in One Stop stores in Liverpool and Portsmouth in April 2020 and the brand claims sales are averaging more than 100 milkshakes per week.
One of the first One Stop f’real stockists, Sonia Wassell, store manager at One Stop Wiclif Way, Nuneaton, said: “Word got out on a local Facebook page that we stocked F’real and we’ve seen so many new customers visit the store for the first time - it’s been crazy! Even on a cold wet day we still have people waiting to use the machine.”
Sites with newly fitted machines include Edlington, Burton Latimer and Hastings.
Isla Owen, Senior Marketing Manager at f’real, said: “We’re delighted by F’real’s recent success with our partners at One Stop. We look forward to continuing to support One Stop stores as they roll out further machines throughout this year.”