In response to health and well-being trends, Florette has unveiled a new salad for 2019; the Superfood Vitality Mix.
Containing a combination of leaves, the new product has been developed to offer shoppers more choice. Florette has partnered with Diabetes UK to support the launch and three pence from the sale of every Superfood Vitality Mix will be donated to the charity.
High in vitamin A & K, and a source of fibre & calcium, the Superfood Vitality Mix includes baby spinach, ruby chard, kale and carrot.
Rebecca Walker, brand manager at Florette, said: “As we head into 2019, healthy eating will continue to be the number one consumer trend. We’ve seen a consistently high demand for our original Superfood Salad since it launched three years ago and we believe the new Vitality Mix - which is part of the Superfood range - will provide a further option to those consumers seeking a healthy alternative at meal times.
“We’re also delighted to support Diabetes UK with this new product. There are 12.3million people in the UK at risk of developing the Type 2 diabetes – and it is estimated three in five of these could be prevented or delayed by adopting a healthier lifestyle - so it made sense to support a cause that is dedicated to educating consumers on the benefits of embracing and maintaining a healthy eating regime. We hope the money generated from the sales of Vitality Mix will help support the vital services this charity provides.”
Will Macleod, head of philanthropy and partnerships at Diabetes UK, added: “With millions of people affected by Type 2 diabetes we need to shape an environment that reduces obesity, by providing healthy choices. We know that Type 2 diabetes can be managed better and the risk of developing the condition can be reduced, if people adopt a healthy diet and eat more of certain foods including vegetables. Thanks to this important partnership, we have the opportunity to raise awareness and much-needed funds to promote healthier eating.”
Florette’s new 120g Superfood Vitality Mix is available now with an rrp of £1.50.