Ferrero UK is expanding Thorntons’ boxed chocolate range with the launch of Thorntons Pearls.
Available in two flavours – Hazelnut Delight and Salted Caramel Sensation, the range is aimed at retailers who are looking to bolster their premium sharing ranges this year, as consumers seek out products from leading brands which deliver on great quality and taste.
Thorntons Pearls are available now at an RRP of £4.50 across grocery, wholesale, convenience, impulse and e-commerce, with support across multiple touchpoints including TV, shopper activations, social activity and sampling to help make the launch unmissable to shoppers.
Customer development director at Ferrero Levi Boorer said: “We have seen significant growth of +16% in the Give to Share segment, which is currently worth £291m in the UK market. The launch of Thorntons Pearls not only cements Thorntons’ leading brand position in boxed chocolate, but also serves to help drive sharing occasions by offering shoppers a high quality proposition alongside the existing Thorntons gifting range.”