Evian, the Danone water brand, is celebrating the 10th year of its partnership with Wimbledon by launching a brand new campaign.

The brand will launch its month-long ‘Live Young’ campaign on 29th May with an investment of more than £350k. The initiative encourages consumers to rediscover their inner youth with Evian, featuring a number of different creatives of the brand’s famous babies.

The campaign will be activated on digital out of home screens at various strategic locations across London.

Evian will also introduce its Wimbledon campaign at the end of June, backed by £1.9m of marketing support. This will include Championships packaging sporting a “Snapcode”, encouraging shoppers to scan it with their phone to unlock a ‘Live Young’ Snapchat lens.